Thursday, June 9, 2011

Getting Along, by Steve Cuno

OK, so I’m a little slow. Only recently did it dawn on me that most of my very close friends are mega-conservative.

It’s a fact. I spend most of my time fraternizing with people who: believe in creationism; think climate science is bogus; think President Obama is the antichrist; want to throw undocumented Mexicans out of the country or in jail; oppose equal rights for the sexes; oppose equal rights for the LBGT community; believe in a god, spirits, auras, ghosts, astrology, reincarnation, resurrection, karma, etc.; aren’t too worried about the environment because the Second Coming of Christ will come along before we have a chance to finish ourselves off; aren’t worried about injustice because all will be set straight in the Hereafter; think that what consenting adults do in private is their business; confuse believing what the evidence doesn’t support with being “open-minded”; and who to think that anyone who disagrees with them is at the very least just plain wrong, and at the very most just plain sinful.

Take all of the above, flip it 180 degrees, and you have a pretty fair description of me.

Cool, isn’t it?

I mean, the fact that they and I can still be, not just friends, but close friends.

There’s a word for that, and it applies to both of us, to our credit. The word, I believe, is “maturity.”

Steve Cuno is the founder and chairman of The RESPONSE Agency, Inc., a direct response marketing firm, and the author of Prove It Before You Promote It: How to Take the Guesswork Out of Marketing. He is a popular speaker (including several talks at TAM), and contributes to the SWIFT blog at He also has a personal web site at

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